FAQ
Answers agencies ask before they start.
Scoutyard is built for agencies and marketing teams doing outbound. Here are the most common questions about lead quality, signals, workflow, and billing.
What Scoutyard does
The short version, with specifics.
Scoutyard finds local businesses that need what you sell, then tells you what to say to them. You give it an industry and a city. It runs live web searches, reads each business's website end to end, scores how well it fits your criteria, and writes you an opening line based on the specific problems it found on their site.
Meta descriptions and page titles, H1 and heading structure, keyword coverage and content depth, contact pages, click-to-call phone numbers, linked social profiles, analytics and advertising pixels, and the platform the site is built on (WordPress, Wix, Squarespace and so on). Typical findings are things like "no meta description", "no analytics installed, so they cannot see where enquiries come from", or "built on a DIY site builder, which limits SEO control".
A database gives you a name, a phone number and firmographics, then leaves the research to you. Scoutyard gives you the specific problems on a business's website and a written opening line referencing them. Databases answer "who exists". Scoutyard answers "who needs help, and what do I say".
Three or four sentences, roughly 70 to 100 words, written from that business's actual findings and what you sell. It names two or three specific issues, explains what they cost commercially, and closes without a hard sell. You can copy it directly or use it as a starting point.
Each lead is scored out of 100 against only the fields you filled in: region, industry, required technology, and how much they need the services you offer. Fields you leave blank are ignored rather than counted against a lead. Every score shows its reasoning, so you can see whether it matched on a confirmed address or an inferred one and overrule it.
Getting started
Setup, speed and what the free tier includes.
Yes. The demo on the home page runs the real product with no account: enter what you sell, who you want as clients and a city, and it returns five real businesses with scores, findings and opening lines in about 20 seconds. Creating a free account saves your results and lets you unlock contact details and the full audits.
5 leads per month, no credit card. That includes match scoring with full reasoning, the SEO and technical snapshot for each business, and social and tracking detection. It is enough to judge the quality for yourself before paying anything.
About a minute. Paste your own website and Scoutyard reads it to work out what you sell and who you should be targeting, then fills in your profile for you. You review and correct anything it got wrong. Your first lead is generated in roughly 90 seconds after that.
No. Everything is presented in plain language: instead of "missing meta description" you see what that costs the business and why it is worth mentioning in outreach.
Pricing and billing
Plans, limits and what happens when a search finds nothing.
Free is $0 for 5 leads a month with no card. Pro is $39 a month for 150 leads, and adds list imports, full SEO and keyword audits, decision-maker research and CSV export. Agency is $99 a month for 500 leads and adds team access, multiple client profiles and priority support.
You are not charged. Scoutyard only counts a lead when it actually finds a business worth contacting. Most tools burn a credit on every search whether it worked or not.
Yes, at any time, from the billing page. Upgrades take effect immediately and cancellations run to the end of the period you have already paid for.
Is it right for me?
Who gets the most out of it, and who does not.
Marketing agencies, web designers, SEO consultants and freelancers who sell services to local businesses and do their own prospecting. It is most useful if your pitch depends on finding something wrong that you can fix.
If you sell to enterprise accounts, need verified direct-dial phone numbers and org charts, or prospect by job title rather than by business, a contact database will serve you better. Scoutyard is built around finding local businesses with visible, fixable problems.
Those are the strongest fit, because the signals it detects are marketing and website problems. It also works for anyone selling to local businesses where a weak web presence is a useful conversation starter, though the findings will lean towards digital gaps.